Is trust important in financial planning?

Yes, because the difference between financial planning and financial advice and financial management, is that the financial planner is looking way beyond the money side of things.

The financial planner will be seeking to understand their client, to the point where they link the entire view of what is best, to the client’s life requirements.

This can include introducing some challenging aspects, testing with their client if a particular goal or objective is correct. Or what they really want.

Sometimes this can be a firm challenge almost offering an alternative view. Or pushing back.

So, like any good relationship both parties have to be able to talk openly, frankly and – at times – maybe outside the comfort zone. And you cannot do this without trust, because the financial planner is not doing anything other than trying to help their client live a better life.

Financial decisions that support the long-term interests of a client, should always be tested against this wider perspective.